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Victrove

Custom ERP and CRM software for the way Indian businesses actually run.

We build custom ERP and CRM software, AI tools and apps for distributors, chemists and growing brands, and we run Victrove ERP, our own ERP for distributors.

What we build

Software for businesses that run on orders, stock, GST and follow-ups, plus the website, search and servers around it.

  • Custom ERP

    Custom ERP development in India for businesses that have outgrown spreadsheets: billing, stock, accounts and GST in one system built around how you work.

    How we build it
  • Custom CRM

    Custom CRM development in India for sales teams that work on calls and WhatsApp, so every lead is captured, assigned and followed up on time.

    Learn more
  • SEO

    SEO services for D2C brands and B2B businesses: fix the technical basics, publish pages people search for, and track enquiries, not just rankings.

    Learn more
  • Web and mobile apps

    Web and mobile app development in India for portals, stores, booking systems and field apps that load fast and are easy to change later.

    Learn more
  • AI chatbots

    AI chatbot development for businesses that answer the same questions all day, with replies from your own data on WhatsApp and your website.

    How we build it
  • Cloud and DevOps

    Cloud and DevOps services in India for software that must stay up: right-sized servers, tested backups, monitoring and deployments you can trust.

    Learn more

Our products

Software we build, run and support ourselves. If one of these fits your business, you can start using it instead of waiting for a custom build.

Victrove ERP

Cloud ERP for pharma, Ayurvedic and FMCG distributors and chemists.

Pharma, Ayurvedic and FMCG distributors and chemists

  • Billing that keeps working without internet, with its own bill numbers on every counter
  • Batch and expiry on every item: the earliest-expiring batch is billed first, expired stock never
  • GSTR-1 file and 3B working on every plan; e-invoice and e-way bill from the Distributor plan up
  • Salesman, owner and retailer phone apps, in English, Hinglish or Urdu
Victrove ERP dashboard showing today’s sales, collections, outstanding, stock value and alerts

Lead & Telecaller CRM

Lead management and telecaller CRM with AI call-analysis reports.

Businesses that sell through telecallers and phone follow-ups

  • Lead capture into one list, with where each lead came from
  • A telecaller dashboard that shows who to call next
  • AI call-analysis reports on your team’s calls
  • WhatsApp follow-ups from the same screen
Illustration of the Lead & Telecaller CRM: leads by stage, who to call next, an AI call report and a WhatsApp follow-up

How we work

Five steps, in this order, on every project. You see working software long before launch day.

  1. Step 1: Discover

    We learn how your business runs today: how orders come in, how stock moves, who bills, who follows up and where things get stuck. Then we tell you plainly what is worth building and what is not.

  2. Step 2: Design

    We agree on what to build first and sketch the screens your team will use. You get a written scope and estimate before any code is written.

  3. Step 3: Build

    We build in small releases and show you working software as it grows, not slides. You test it with real cases and we adjust while changes are still cheap.

  4. Step 4: Launch

    We move your real data across, set up the servers, train your team and switch over at a time that does not stop your business.

  5. Step 5: Support

    After launch we stay on: we fix issues, answer your team’s questions and keep improving the software as your business changes.

Industries we know

We build for businesses we understand: their stock, their GST, their sales teams and the way their customers order.

  • Pharma distributors

    Batch, expiry and scheme mistakes slip through when billing is rushed. Victrove ERP tracks batch and expiry stock right up to the invoice, and billing keeps working offline.

  • Ayurvedic brands

    Batch, expiry and stock records across distributors, online orders and your godown rarely agree. Victrove ERP for batch-wise stock and GST billing, plus a connected online store and CRM when you sell direct.

  • FMCG distributors

    Beat orders, schemes and retailer outstanding live in notebooks and phone calls. Victrove ERP brings salesman orders, billing, stock and outstanding into one system, online or offline.

  • D2C brands

    Ad costs rise every month, and organic search brings in little. A fast store, SEO aimed at buyer searches, and WhatsApp follow-ups for every lead and abandoned cart.

Work and results

Real projects, labelled honestly as client work, our own products or concept demos.

Case studies coming soon. Ask us for a live demo of the software instead.

Tech we use

Proven tools, chosen because they are fast, stable and easy to hire for later.

  • Go
  • Next.js
  • React
  • React Native
  • PostgreSQL
  • Docker
  • Laravel

Questions owners ask us

How much will my software cost?

It depends on what you need, so we do not quote a number before we understand your business. After a free first call we send a written estimate broken down by module, so you can see what each part costs and decide what to build first. Starting with the smallest version that solves your problem keeps the first bill small.

How long does a project take?

That depends on the scope, and we tell you after the first discussion, not before. We split the work into small releases, so you see working software early and can change direction before too much is built.

Who owns the code and the data?

Your business data belongs to you. For custom projects, ownership of the code is written into the contract before we start, so there are no surprises later. On Victrove ERP and our CRM, you use our software and your data stays yours.

What happens after the software goes live?

We stay on. Support is the last step of how we work: we fix issues, answer your team’s questions and keep improving the software as your business changes. We agree the support plan with you before launch.

We already use Tally or Marg. Do we have to stop?

Not necessarily. We look at how you use your current software and tell you honestly whether to work alongside it or move away from it. If you move to Victrove ERP, we migrate your data from Marg or Tally for free.

Is our data safe with you?

Security is part of the build, not an add-on: logins with the right access for each role, secured servers and backups. We handle personal data in line with India’s DPDP Act. Ask us how this works for your project and we will explain it in plain words.

Where are you based?

We are an Indian software company and we work with businesses across India. Tell us where you are when you get in touch, and we will explain how we would work together.

How do we get started?

Book a free consultation through the contact form, or message us on WhatsApp. We call you within one working day, listen to how your business runs today, and suggest what to build first.

Tell us how your business runs today.

We will tell you what to build first, roughly what it involves and how we would approach it. The first call is free.